SmartCoding was established specifically for the direct coding of responses to open-ended questions in international Market Research ('verbatims').

Direct coding means that we have the verbatims coded by speakers of the languages in which the surveys are conducted. That eliminates the need for an intermediate translation step, saving both time and money.

Although a young company, SmartCoding is underpinned by extensive experience in translations and market research through its close connections with VVH business translationsand many market research agencies across Europe and beyond..